marketing servicesWAAM does everything related to Marketing & Communications - Marketing Strategy & Support, Marketing Collateral and more.
WAAM develops engaging promotions that produce results. We'll tailor a mix of online and traditional activities to support your marketing strategies.
Marketing & Communications services include:
- • Advertising Campaigns - WAAM creates memorable campaigns by identifying the core benefits that will attract and retain clients by understanding their core needs. We help apply long term brand recognitions strategies to boost your Return on Investment (ROI).
- • Media Buying & Management - WAAM works on more targeted channels of communication rather than mass marketing methods. We look at how to prompt readers interact with you and we also track all campaign performance. A strong focus towards interactive online techniques, mixed with more traditional media, is part of our successful strategies.
- • Telemarketing Campaigns - WAAM conducts cost-effective and time-efficient telemarketing campaigns, generating new business for the lowest cost-per-lead. We instantly are able to assess results and feedback from campaigns and make reactive adjustments according to the failures or successes. Many other objectives can be gained besides a primary objective such as; customer satisfaction surveys, lead generation, database cleansing and so much more.
- • Database Management & Maintenance - WAAM makes the storage and management of your data easily accessible, readily updated and always in order. Have the data you need stored readily available at your fingertips for best management of your time and resources.
- • Direct Marketing - WAAM performs measurable customised targeted campaigns with flexibility, and tailor ongoing campaigns according to campaign response rates, matching client prospects with the right offering. We will be able to help you achieve higher circulation and brand recognition through such services as; Telemarketing, Online Marketing and Experiential Marketing.
- • Market Research - WAAM conducts marketing research and analysis to clearly define the market positioning and culture of our clients. In order to accelerate the prospective consumers decision to consider our clients solutions as their No.1 choice when searching for the best supplier in their industry, WAAM builds your business presence through Brand Positioning, value proposition, target market and competitor analysis to make sure we have the right message in the right place at the right time reaching the right audience.
- • Marketing Strategy - WAAM provides an integrated solution for managing your brand and marketing activities. It enables your business to convey your business objectives seamlessly internally and externally. Marketing strategies help you clearly define your brand development, target markets and the appropriate mix of campaign activities through various communication channels to promote your products and services offerings.
- • Marketing Plans - Having WAAM create a marketing plan will help you conduct your business with a clear focus and direction by integrating both business development strategies and plans with brand and marketing strategies and plans. This enables you to assess the growth of your business through a step by step process of implementing your marketing plan, highlighting strategy performance and reacting promptly to the needs of the market with more control and structure.
- • Marketing Support - WAAM offers tailored monthly marketing support packages that allows you access to a team of innovative and experienced professionals that are passionate, distinctive, creative and energetic, whom work together to exploit ways in which your business will prosper. Thereby, dramatically reducing our client’s needs to duplicate and reproduce their marketing vision, briefs and plans to various providers. The plans are flexible and can be varied to suit your budget and the results you are looking for.
- • Copywriting Services - WAAM constructs persuasive copywriting that produces instant impact and maximum results. Creative offerings that are too much to resist and news worthy information that is enticing and believable is a key to capturing an audience’s attention!
Having the right tone, right words and right timing for the right audience through the right communication channels is what can make or break your marketing efforts. WAAM assesses the benefits you wish to convey to your target audience, and where best to promote your marketing messages, be it online or offline.- • Promotional Merchandising - Recommending and planning promotional activities required to ‘move’ stock or sell or promote services is a WAAM specialty. To go beyond the web and amplify your brand by offering small souvenirs or gadgets, WAAM is the one to talk to. Our graphic designers can design something that fits your brand and the chosen promotional items, and will have a lasting impression.
- • PR Campaigns - Our Public Relations service manages the internal and external communication of an organisation to create and maintain a positive image. Public relations activities can involve a mixture of online, television, radio and print (both nationally and internationally). WAAM will conduct a media plan to follow strategies in accordance with the correct procedures and responses in dealings with the media to maximise on the results of brand awareness campaign.
- • Tradeshow & Exhibitions - WAAM can assist in preparation, planning and organisation of an event to produce the most effective customer approach strategy. From booking venue floor-space to designing the theme of the event, WAAM have experience in all facets of event management. You will immediately gain new client opportunities, brand recognition, immediate sales, and promotion of new products and/or services, and is an easy way to keep a close eye on your competitors!